CASE STUDY

iconixx
media

My Roles

  • Creative Direction
  • Marketing Strategy
  • Proposals & Estimates
  • Budgeting
  • Program Management
  • Account Management
  • Campaign Management
  • Contractor Outsourcing
  • Team Leadership
  • Mentorship
  • Video Direction
  • Photography Direction
  • Analytics Reporting

 

My Team

David Grace, Executive Director
Lovella Paradiso, Sr. UI/UX Designer
Caitlin Schultheis, Sr. Print Designer
Jason Grzybowski, Sr. Digital Designer
Anthony Ramirez, Lead Developer
John Zdankewics, Social Media Mgmt
Lisa Sfameni, PPC Specialist

Managed Resources

UbiFire, Video Production 
Tatiana Vlad, Photographer

The challenge

Iconixx Media came was a start-up creative agency with big personality but no visual foundation to match. They needed more than just a logo- they needed a bold brand identity, a strategic website, and a cohesive presence that would instantly differentiate them in a saturated agency market. The challenge was to build a brand that didn’t just compete with other agencies, but unapologetically stood apart from them.

The solution

We developed a dynamic brand system rooted in their core philosophy: “Rebel Against Boring.” From a vibrant, high-energy color palette to scroll-stopping visuals and confident messaging, every element was intentionally designed to feel fun, energetic, colorful, and undeniably creative. The result was a brand that captures attention immediately and positions Iconixx as a fearless, forward-thinking agency.

the creative process

  A variety of digital and print marketing tools were utilized to generate leads and promote Iconixx.

As Creative Director, I led the project from brand discovery through launch, ensuring every touchpoint felt cohesive, strategic, and distinctly Iconixx. We focused on building a strong brand voice first, then translated that personality into a consistent visual system, website experience, and comprehensive identity package that could scale with their growth.

Identified Brand Voice

We began by defining the brand voice. Bold, playful, energetic, and creatively rebellious. This foundation guided all messaging and design decisions, ensuring that Iconixx’s personality was clear and consistent across every platform and client interaction.

Consistent Branding

From social media graphics to marketing collateral, we created a unified visual system built around bright, unexpected color combinations and high-impact imagery. The consistency reinforces brand recognition while allowing enough flexibility to keep the content feeling fresh and engaging.

Website Design

The website was designed to embody the “Rebel Against Boring” mindset from the first scroll. Dynamic layouts, vibrant color blocking, and compelling visuals create an immersive experience that feels modern and energetic; strategically crafted to convert visitors into clients.

Identity Package

We delivered a complete identity package including logo variations, typography systems, brand guidelines, social templates, and branded assets. This toolkit ensures Iconixx can maintain a strong, recognizable presence as they continue to grow and expand their offerings.

the results

Iconixx Media launched with a confident, differentiated brand that immediately captured attention in the marketplace. Their bold visual presence, clear brand voice, and cohesive identity positioned them as a creative force from day one — successfully living up to their tagline: Rebel Against Boring.

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